We define a “campaign” as a creative, highly-focused, time-bound, nimble and winnable project, strategically planned, coordinated and communicated to achieve an explicitly defined objective. Campaigns use a range of tactics—usually including research, activism, lobbying and strategic communications—as well as a high concentration of resources across the organization to make change. Read more about our campaigning model.
This manual has been written primarily for Amnesty International campaigners, but should prove useful for all those involved in the Amnesty movement and could be useful for those in other campaigning organizations. Download the campaign manual.