• Press Release

New poll reveals 7 in 10 people want governments to regulate Big Tech over personal data fears

December 3, 2019


Seven in ten people (73%) want governments to do more to regulate Big Tech, with a clear majority (71%) worried about how tech companies collect and use their personal data, a new Amnesty International poll conducted by YouGov reveals. 

Nearly 10,000 people were polled on their attitudes to online privacy and Big Tech across nine countries:  Brazil, Denmark, Egypt, France, Germany, India, Norway, South Africa and the U.S. 

“The poll results are stark and consistent – a clear majority of people are worried about the power Big Tech has over their lives. People are hankering for governments to do more to regulate these corporate giants,” said Tanya O’Carroll, Director of Amnesty Tech.

“The results are a damning indictment of how Big Tech companies harvest and use our personal data.   People want to see an end to tech companies trampling over our right to privacy.”

Respondents who are worried about the collection of their personal data are most concerned with the violation of their right to privacy (62%), with a majority (59%) also worried about the loss of control over their data.

Of those who said they are worried, more than half (51%) are concerned that data about their online activity might reveal a lot about them; while almost a third (32%) fear their data could be used by state authorities to target them.

The central business model underpinning the internet today – using data to create detailed profiles of people for the purpose of selling targeted advertising – is seen as a major problem by nearly eight in ten people (77%).

When asked to explain why, six in ten said (59%) it was an invasion of privacy. More than half (53%) are concerned people could be unfairly influenced with political advertising without their knowledge. Nearly half (48%) also felt that advertisers would target people when they are at their most vulnerable.

In the U.S., where next year’s Presidential race is well underway, three in four (75%) Americans said it is a problem that tech companies create and sell access to detailed personal profiles. Six in ten (61%), of those who said it was a problem, were concerned people could be unfairly influenced by political advertising.

“Scandals like Cambridge Analytica’s illicit harvesting of millions of people’s personal data have seriously damaged public trust in tech companies,” said Tanya O’Carroll.

“Governments need to take action on the manipulation of targeted online political advertising. Our poll shows that people simply don’t trust Big Tech to determine the terms of political debate.”

Almost half of those polled (49%) are more cautious about how they share their personal information online. Over a third (37%) avoid certain search terms or web pages because they are concerned about tracking, while the same percentage of people (37%) elected not to use a platform because of data privacy concerns. This shows that online corporate surveillance is having a chilling on people’s ability to access the digital world. Nearly a third (32%) use tools to limit online tracking.

The results of the poll reinforce Amnesty’s analysis that the core business-model of Facebook and Google poses a systemic threat to human rights. Last month, Amnesty International released an in-depth report showing how the surveillance-based business model of the two tech giants is incompatible with every element of the right to privacy. This includes freedom from intrusion into our private lives, the right to control information about ourselves, and the right to a space in which we can freely express our identities. It also showed how the business model poses a threat to a range of other rights including freedom of opinion expression and assembly, freedom of thought, and the right to equality and non-discrimination.

Amnesty International is calling on governments to overhaul the surveillance-based business model and protect people from corporate human rights abuses. As a first step, governments must enact and enforce laws that prevent companies from making access to their services conditional on individuals “consenting” to the collection, processing or sharing of their personal data for marketing or advertising.

Note to Editors: All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 9,312 adults. Fieldwork was undertaken between 17th October – 1st November 2019.  The survey was carried out online. The figures have been weighted and are representative based on population size.

Contact Mariya Parodi at [email protected] for further information on the poll results.