Amnesty International USA plans to grow the organization to reach 2 million supporters taking 6 meaningful actions a year by 2020.
We know that the only way to reach this goal is through innovation and testing out new strategies. Through the new Amnesty Innovation Lab we will collect idea proposals, test out strategies, and shape the organization into one that embraces innovation as we grow to meet our goals. We are calling on all staff and members of the organization to join us in this effort.
You can find the detailed test guidelines here that will help you craft your idea into a viable option for testing.
So, how does this work?