• Press Release

Launch of Experience™ Application for Dynamics ePlate™ Credit Card Device

November 21, 2012

Users Can Make Quick Contributions to Support Human Rights with Each New Purchase

Contacts: For Amnesty International, Suzanne Trimel, 212-633-4150, [email protected] @strimel For Dynamics Inc. at Mullen: Eric Ash, 412-402-0186, [email protected]

(New York) – An innovative experience™ application on the battery-powered Dynamics ePlate™ credit card device will be launched nationwide today by Amnesty International USA and Dynamics Inc., allowing users to donate instantly to the life-saving human rights cause with each purchase, while earning reward points toward music, exclusive events, contests and giveaways.

When a user selects the “Amnesty International experience™” on the Dynamics ePlate™ credit card device, they will make an instant contribution to support the life-saving human rights organization. At the same time, every $100 spent on the card earns points that can be redeemed for rewards, such as special events and music from the Amnesty International collection, including the Chimes of Freedom (2012) and Instant Karma (2007) albums. Consumers will receive an exclusive gift, along with a copy of one of the albums, once 100 contributions are made to the organization.

“This new Amnesty International experience™ application will allow users to fight injustice and support human rights round the world through their daily purchases,” said Stacey Bain, chief operating office, Amnesty International USA. “Supporting our cause will be that much easier and will help millions of people around the world whose basic rights are being denied.”

Consumers can sign up for a battery-powered Dynamics ePlate™ credit card device at dynamicsinc.com/AmnestyInternational

“The Dynamics ePlate™ offers charities new options for fund raising and donor engagement,” said Jeff Mullen, CEO of Dynamics. “Amnesty International has taken full advantage of the system by offering donors the ability to select which human right issue they want to support and engaging them with digital content as they give.”

The ePlate™ credit card device is subject to a credit approval.

How It Works ePlate™ is connected to an ecosystem of experience™ providers that each deliver an individualized brand experience, through an experience™ application, to the consumer. Prior to a purchase, consumers select multiple experience™ applications on their smart phone, tablet, or computer to port to their ePlate™ device. At the time of purchase, the consumer can use different buttons on their ePlate™ device to select different experience™ applications. To learn more about the ePlate™ device, watch the video at www.dynamicsinc.com.

About Dynamics Inc.

Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.

About Amnesty International

Amnesty International is a Nobel Peace Prize-winning grassroots activist organization with more than 3 million supporters, activists and volunteers in more than 150 countries campaigning for human rights worldwide. The organization investigates and exposes abuses, educates and mobilizes the public, and works to protect people wherever justice, freedom, truth and dignity are denied. Amnesty International is independent of any government, political ideology, economic interest or religion and funded mainly through individual membership and donations.