Hard Rock, EDUN LIVE Launch U2 Signature Series: Edition 30 T-Shirt on International Human Rights Day

Press Release
December 10, 2012

Hard Rock, EDUN LIVE Launch U2 Signature Series: Edition 30 T-Shirt on International Human Rights Day

Contact: Suzanne Trimel, strimel@aiusa.org, 212-633-4150, @strimel

(New York)– Today, on International Human Rights Day, Hard Rock and EDUN LIVE launched the U2 Signature Series: Edition 30 T-shirt, with 15 percent of the retail price to support Amnesty International’s life-saving human rights campaigning worldwide.

"I hope this T-shirt generates loads of cash for Amnesty International and their tireless work towards the release of prisoners of conscience all around the world,” said The Edge of U2. “Plus there's a guitar on it - so it’s a win-win as far as I'm concerned."

The shirt ($26), which will be available in stories and online, features an image of an electric guitar with angel wings, emblazoned with the words “JUSTICE,” “HUMANITY” and “EQUALITY.” A barbed wire is seen wrapped around the neck of the guitar. The back of the T-shirt bears the signatures of each member of U2, including singer Bono, guitarist The Edge, bassist Adam Clayton and drummer Larry Mullen, Jr.

“Hard Rock and EDUN have our profound gratitude for helping us to build awareness and raise contributions toward Amnesty International’s life-saving work around the globe,” said Stacey Bain, chief operating officer, Amnesty International USA.

“We are proud to support Amnesty International and aid in the fight for human rights worldwide through the Signature Series program,” said Annie Balliro, Senior Director of Brand Philanthropy, Hard Rock International. “Hard Rock is honored to have U2, legendary musicians and dedicated activists, join with us to raise funds and awareness for such an important organization.”

The new T-shirt will be available online and at Rock Shops at Hard Rock Cafe locations in New York, London and Dublin on December 10, 2012 to mark International Human Rights Day. It will be available in Hard Rock Cafes, Hotels and Casinos worldwide beginning in February 2013. The U2 Signature Series T-shirt is printed on a navy blue EDUN Live T-shirt made from 100% African cotton and is available in men’s sizes.

The world’s top artists and bands have collaborated with Hard Rock International for more than two decades as part of the brand’s acclaimed Signature Series program, helping to raise millions for a variety of worthy endeavors globally.

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Amnesty International is a Nobel Peace Prize-winning grassroots activist organization with more than 3 million supporters, activists and volunteers in more than 150 countries campaigning for human rights worldwide. The organization investigates and exposes abuses, educates and mobilizes the public, and works to protect people wherever justice, freedom, truth and dignity are denied.